Amazon says its AI-powered shopping assistant Rufus is now live in the Amazon mobile app for all US customers, after launching in beta in February 2024 (Sarah Perez/TechCrunch)

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Sarah Perez / TechCrunch:

Amazon says its AI-powered shopping assistant Rufus is now live in the Amazon mobile app for all US customers, after launching in beta in February 2024  —  Amazon’s AI-powered shopping assistant, named “Rufus,” is now live for all U.S. customers in the Amazon mobile app, the retailer announced on Friday.





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